RICHFIELD – The Snow College Board of Trustees voted today to add orange to Snow’s traditional blue color.
Since 1951, Snow College has used the color blue with a variety of other colors as complimentary at different times. Today, the Trustees defined the school colors as blue and orange.
“This was the best possible decision,” said Theressa Alder, Board of Trustees Chair.
Snow College has been working on a rebranding campaign for the college, comprising everything from logo to color scheme for several months. A committee developed and recommended a new logo and color scheme for the College that did not include blue.
The committee wanted to develop a color scheme that helped differentiate Snow from other institutions in the state and establish a visual branding campaign that promoted the values of Snow College to prospective audiences.
Many alumni and community members expressed disappointment with the possibility of moving away from blue as an institutional color. The Trustees decision took that feedback into consideration and recommended keeping blue as an official school color.
“We are happy with the Trustees decision,” said President Scott Wyatt. “I think they considered everyone’s feedback and implemented that feedback. We know we can accomplish the goal of the committee for uniqueness and honor the tradition of the College. ”
Although the Trustees voted to define Snow’s color scheme, a new logo, wordmark and style and usage guide will still need to be refined.
“Now, the work really begins,” said Greg Dart, Director of Communications and Marketing. "We will develop all the pieces that go into implementing the new color scheme.”
The color change will likely be most visible to the public in areas such as athletics.
“I’m proud to be a part of Snow College today,” said Snow College head football coach Tyler Hughes. “We’ve blended our rich tradition with an innovative approach. I can’t wait to see our team represent the College in blue and orange.”