Course Syllabus
Course: BUS 2222
Division: Business and Applied Tech
Department: Business
Title: Entrepreneurship
Semester Approved: Spring 2019
Five-Year Review Semester: Summer 2024
End Semester: Fall 2024
Catalog Description: Open to students from any discipline, this introductory course is intended to provide students with a solid foundation in how to turn entrepreneurial ideas into reality. In this class, students can find the knowledge and strategies to take their ideas to the next level, whether they are ready to channel their inspiration into a new venture or take their ideas to a larger organization.
Semesters Offered: TBA
Credit/Time Requirement: Credit: 3; Lecture: 3; Lab: 0
Justification: This course is required for the Certificate of Completion in Business, the Certificate of Proficiency in Entrepreneurship, and the Certificate of Proficiency in Outdoor Leadership and Entrepreneurship.
The course will provide students with an overview of entrepreneurship while familiarizing them with the basic toolset necessary to plan and launch a new venture. For every student who launches a startup, ten others successfully apply the skills in their corporate or nonprofit careers. These acquired skills are critical since many of today's large organizations are calling on their professionals to develop and defend business plans while launching a new product, testing a new business model, or entering a new market or geography. Interdisciplinary entrepreneurship will integrate and demonstrate the relevance of multiple fields of study. If transferred to Utah State University, this course fulfills the an upper-division course requirement in the Entrepreneurship minor.
Student Learning Outcomes:
Students will learn how to assess market and customer needs. Students will learn and practice a variety of market assessment methods (in-class participation, assignments, quizzes, and exams). Feedback will be provided by both peers and the instructor.
Students will learn how to build a minimum viable product around a customer need. Students will brainstorm and develop new product ideas through in-class participation, assignments, quizzes, and exams. Feedback will be provided by both peers and the instructor.
Students will learn how to build a business plan around a minimum viable product Students will prepare and present a business plan built around a product idea developed in the class. Feedback will be provided by peers, the instructor, and guest judges.
Content:
Students will explore the exciting world of entrepreneurship through a variety of assignments and classroom activities. In the course students will learn how to:
- Evaluate potential customer markets
- Find customer needs
- Assess the market potential of new business ideas
- Prepare a business plan to present to potential investors
- Begin to build a business around the new idea
Key Performance Indicators:
Quizzes and Exams 15 to 30%
Assignments 20 to 35%
Attendance and participation 15 to 30%
Business plan presentation 20 to 40%
Representative Text and/or Supplies:
Glauser, M. Glauser, J. New Venture Creation. My Educator (current version) or equivalent
Pedagogy Statement:
Course content will be delivered through interactive class discussions, projects, team assignments, real-world application, a team research project, lecture, oral presentations, exams, and reflection.
Instructional Mediums:
Lecture
Maximum Class Size: 30
Optimum Class Size: 24
