Skip to content

Course Syllabus

Course: BUS 1010

Division: Business and Applied Tech
Department: Business
Title: Introduction to Business

Semester Approved: Spring 2019
Five-Year Review Semester: Summer 2024
End Semester: Fall 2024

Catalog Description: This course is designed to expose students from any area of study to the many functions of modern business. The course shows students how these functions exist in a changing society and the types of decisions which must be made within that environment. The importance of business in modern society is also emphasized throughout the course. In an introductory manner, the course covers topics such as entrepreneurship, economics, management, human resource management, marketing, and accounting.

Semesters Offered: TBA
Credit/Time Requirement: Credit: 3; Lecture: 3; Lab: 0

Justification: Any student who plans to work for an employer or be self-employed benefits from gaining an overview of basic business principles. Additionally, this introductory course lays a foundation for subsequent business related courses. This course also gives students exposure to many business fields, helping them to determine areas of interest and further study. This course is required for the Entrepreneurship and Marketing Certificates of Proficiency and is a core class in the Business Certificate of Completion. The course is recommended for students completing their Associate of Science Business degree and is an option for the AAS degree in Salon Business.


Student Learning Outcomes:
Students will be able to demonstrate knowledge regarding basic principles of business, economics, marketing, human resource management, basic management, and basic accounting.  Students will be assessed through assignments, exams, quizzes, team projects, and individual projects.

Through basic research, students will be able to apply concepts learned in class to real-world situations and scenarios in the global business environment.  Students will be assessed through written assignments, individual and team projects, and oral presentations.

Students will create a capstone project through interviewing a business owner and creating a written summary and professional presentation addressing the major course content areas. Students will be assessed through written assignments, oral presentations, and self reflection.


Content:
Business Trends: Cultivating a Business in Diverse, Global Environments
Business Ownership: Starting a Small Business
Business Management: Empowering Employees to Satisfy Customers
Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Managing Financial Resources

Key Performance Indicators:
Reading Assignments/Class Participation 30 to 40%

Exams and Quizzes 20 to 30%

Capstone Project 20 to 30%

Oral and Written Assignments 10 to 20%


Representative Text and/or Supplies:
Nickels, McHugh, & McHugh, Understanding Business, McGraw Hill, current edition or equivalent


Pedagogy Statement:
Content will be taught through the lens of current events and examples in the global business environment. Through interactive projects and hands-on activities, team assignments, current-event research, exams, quizzes, and reflection, students will learn about the business environment.

Instructional Mediums:
Lecture

Maximum Class Size: 32
Optimum Class Size: 24