Contact: Marci Larsen, Assistant to the President
I am a Media Reporter, Who Should I Contact?
Please contact Marci Larsen at the above information.
For College Personnel
I want a Press Release sent out for my Department, Event, etc.
Snow College's Office of Marketing & Communications staff is ready to assist you with
press releases, media interviews and communications, and other information. Please
contact for to discuss your idea or needs or more information.
Ideas for Press Releases may be; new academic programs, major donations (both monetary
and in-kind) to the College, new and innovative teaching methods that feature a visual
component, human interest stories, ex. a faculty or student who might have overcome
odds to succeed in college, trends in higher education, new technology used at Snow
College, events (such as conferences, speakers, performances, concerts, etc.) which
are open to the public, unique stories featuring college programs, stories of faculty
with successful student learning outcomes.
Where are my stories sent??
News stories are sent to all television stations and newspapers in the 6 county area,
Utah, and Salt Lake Counties. Additionally they are sent to select radio stations
and newsletter outlets. We can send to any media outlet if you have special requests.
What if the media contacts me first?
Many times, members of the media may call faculty members or administration before
calling Marketing and Communications. Here are 10 tips to keep in mind when media
- Ask for the reporter's name and what media outlet he or she represents.
- If a reporter is calling for an interview, ask what the story is about, the deadline
for the story, and if he or she has talked to anyone else.
- You can set the ground rules for the interview. You should decide the place, time
- Be ready for what you want to communicate. Don't wait for the right questions. Have
something to say and say it early. Also, remember to keep your answers short and to
- Anything you say during an interview can be used in a story. Never speak ''off the
- Prepare for tough questions, especially if the topic you will speak about is controversial
- If you don't know the answer, say so. Be ready to refer the reporter to the appropriate
- Avoid technical or academic jargon. Provide relevant examples.
- Don't expect to approve a story before it is printed or broadcast. Do, however, tell
a reporter that you are available to assist later if he or she has any follow-up questions
or needs clarifications.
- Call us for help if you need it. The News Service can assist you in preparing for