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Snow College is committed to the principles of Quality, Accessibility, and Affordability. These guiding principles are woven throughout the strategies in this plan. Snow College is one college, two campuses. Strategies apply equally to both campuses.

The Strategic Planning Task Force has been meeting for the last few months in an effort to discuss Snow College’s strengths, weaknesses, opportunities, and threats. Campus stakeholders, community members, and parents were invited to provide their thoughts about Snow College’s strategic direction. Similar to various strategies employed by sports teams in an effort to gain a competitive advantage over the opposing team, the Task Force discussed different strategies that could propel Snow College forward. More than 100 ideas have been discussed at length. It is important to note that the discussions of the Task Force uncovered many overarching responsibilities that are important for Snow College. For example, we must enhance diversity among faculty, staff, and students; we must continue to increase the quality and rigor of our teaching; and we must look for ways to develop opportunities for students to become more engaged in the campus community. Even though these are important areas for Snow College to be successful, the charge to the Strategic Planning Task Force was to not simply look for areas of importance. Each one of the more than 100 strategies discussed is important and could be implemented to improve teaching, learning, and the environment at Snow College. The following strategies are not a comprehensive listing of all that Snow College could carry out, but are those priorities that the Task Force felt provided Snow College an opportunity to gain a competitive advantage in the higher education space.

Student Success

Increase national markers of student success throughout the institution by focusing on achievement gaps identified by the Aspen Institute
Strategy 1 Increase student access to effective advising
Strategy 2 Implement more robust student success supports and engagement opportunities throughout the college and curriculum
Strategy 3 Launch an aggressive scholarship initiative focused on need-based, diversity, and retention scholarships, leveraging engagement with alumni and community


Improve the quality of academic programs in all mediums with a focus on student learning
Strategy 1 Deepen quality goals for student experiences through High Impact Practices
Strategy 2 Reevaluate and revise curriculum in all delivery formats to reflect quality, inclusivity, contemporary content in academic disciplines, and needs of employers
Strategy 3 Develop consistent and robust online programs that allow access to program completions
Strategy 4 Leverage CTE/technical education funding and infrastructure

Recruitment & Retention

Strategically increase enrollment
Strategy 1 Significantly strengthen marketing structure and brand awareness, goals, resources, and strategies
Strategy 2 Focus recruitment efforts on new target markets, prioritizing non-traditional, diverse, and international student populations; maintain successful existing recruitment activities
Strategy 3 Market online programs specifically to a variety of potential student populations
Strategy 4 Create accessible information sites to support strategic enrollment.
Strategy 5 Develop and implement a college-wide retention strategy


Foster an environment of employee engagement characterized by a spirit of belonging and teamwork
Strategy 1 Prioritize compensation package for full and part time employees
Strategy 2 Implement measures to ensure equitable and reasonable distribution of workload
Strategy 3 Develop a diversity and inclusion plan designed to attract and retain diverse employees
Strategy 4 Expect, reward, and recognize service-oriented behaviors


Create a campus plan that supports infrastructure, capital facilities, and rural development
Strategy 1 Invest in technology and remove technological barriers for students, faculty, and staff
Strategy 2 Develop a capital facilities prioritization list which supports the College’s strategic priorities and growth
Strategy 3 Provide measurable economic development contributions through an entrepreneurial mindset