Division: Business and Applied Tech
Department: Business
Course: DGMA 1000
Title: Introduction to Marketing
Description: This Introduction to Marketing course is designed to help students become proficient in the fundamentals of marketing and best practices. The course will cover key digital marketing terms, marketing research, buyer personas, positioning, buyer behaviors, brand management, product management, and pricing. Students will learn through lectures, guest speakers, presentations, and hands-on application of the skills needed to be modern-day digital marketers.
Upon completion of this course, students will have an understanding of marketing principles and be ready to learn and practice digital marketing skills.
| Section | Schedule | Instructor |
|---|---|---|
| 1000-N50 | Taught Online | Hales, Josh |
| Section | Schedule | Instructor |
|---|---|---|
| 1000-N50 | Taught Online | Hales, Josh |
