Content Marketing and Marketing Analytics

Division: Business and Applied Tech

Department: Business

Course: DGMA 1010

Title: Content Marketing and Marketing Analytics

Description: This Content Marketing & Analytics course is designed to help students become proficient in content marketing, web design, and marketing analytics using today’s leading platforms. The course will cover content marketing best practices, content marketing strategy, creating marketing content, website design, website creation, tracking marketing analytics, and measuring and reporting on marketing efforts. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of content marketing.

After the completion of this course, students will be able to obtain an entry-level position as a content marketer.

Courses Taught Spring 2024

Courses Taught Fall 2024

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